Muttropolis: In The News

For Immediate Release
June 4, 2007

All-Natural Muttropolis Mutt Muncher Treats Booming

MEDIA CONTACT:
Dana Humphrey; (858) 345-1008, x204 or email: dana@muttropolis.com
Janet McCulley; (858) 345-1008, x203 or email: janet@muttropolis.com

Demand for Premium, All-Natural Muttropolis Mutt Muncher Treats Booming after Recent Launch

SAN DIEGO--June 4, 2007 --Muttropolis, A Utopia for Pets and Their Parents, has announced that sales of their new line of all-natural, preservative-free Mutt Muncher Dog Treats have been booming as pet owners seek healthy, natural and alternative treats for their dogs. Oven-baked and made with premium, human-grade ingredients, Muttropolis Mutt Munchers are vitamin-rich, gluten-free and contain whole flax seed for healthy skin and coat. Mutt Munchers are available exclusively at any one of the five Muttropolis Dog & Cat Boutique locations or www.muttropolis.com

“Nationally, we’ve seen a tremendous consumer response to our new line of super-premium Mutt Muncher Dog Treats,” says Janet McCulley, Chief Marketing Officer of Muttropolis, a growing five-store specialty retailer of upscale, dog and cat furnishings, accessories and supplies.

“Pet Parents are now more willing to pay for high-quality, premium ingredients and are increasingly seeking holistic products that will help their pets live longer, healthier, happier lives,” says McCulley.

Nationally, the American Pet Products Manufacturers Association estimates sales of natural or organic dog foods have climbed 20 percent to 25 percent since March.

Tested and approved by Muttropolis’ own in-house four-legged focus group, Mutt Munchers are available in four popular varieties: Peanut Butter Power Munchers, Chicken & Veggie Munchers, Mellow Mutt Munchers and Carob Cruncher Munchers. Mutt Munchers are $8.99 for 16 oz.

About Muttropolis
With five retail locations and plans to open and acquire 150+ locations in the next five years, discriminating pets and their ‘parents’ shop Muttropolis. Offering design-driven, yet functional dog and cat supplies, home furnishings, bedding, bowls, travel accessories, gear, all-natural treats, diets and more, the specialty retailer is a veritable utopia for pets and their parents.

Muttropolis offers numerous social, educational and off-beat events that encourage community participation, including 'mutt mingle' socials, pooch parties, breed-specific meet and greets, in-store pet portraits, pet massage therapy and health and wellness workshops. The brainchild of dyed-in-the-wool “pet parents” who share a passionate love for animals and the companionship they offer, Muttropolis is committed to supporting animal-welfare programs, area animal shelters and rescue organizations. Visit www.muttropolis.com for more information.

Store Locations:
Fashion Island in Newport Beach, CA
Cedros Design District in Solana Beach, CA
The downtown village of La Jolla, CA
La Encantada Shopping Center, Tucson, AZ
Twenty Ninth Street Shopping District, Boulder, CO